Public Safety Technology for Schools and Law Enforcement
Result we delivered
This client has several companies under one umbrella. As such it was important that each “sub-company” maintained a design aesthetic that conformed to the original company design. At the same time each company needed to have a different look and feel as they appealed to different audiences. The above examples show off how we approached this issue to deliver a stunning and flexible design standard.
In the Public Eye
These folks received a lot of interest from news organizations and trade shows upon launching their products. We helped to create a series of printed pieces that tied back to the design of the website to provide a cohesive look. Additionally we put together marketing campaigns to maximize on news coverage as it happened through Boosted Facebook Posts and Blog Posts on their site to help maximize on their publicity.
Branding and Website Development, Digital Marketing Strategies, Email & Social Media Marketing
These apps have a simple but important purpose; they help ensure students are more protected on campus or at school from a shooting. The parent company of these apps has developed an entire line of safety apps that will be used by public and private institutions to help reduce the response time to active shooting events. After working on the parent company’s look and feel, we were tasked with creating designs for their various products. The design had to be free formed enough to be able to be utilized more widely as the other apps became live. Featured here are two great examples of that work, SchoolGuard and CampusGuard.
We not only helped to develop the web presence of these apps, but we also had a hand in the app creation, supplying the look and feel and User Interface. We were instrumental in solving several user issues the client was running into and were able to help them avoid several pitfalls as well. We put together websites for each app that mimicked the original company design with a few color pallet to match the specific app. Each app has required a series of printed and digital advertising assets to help promote awareness at tradeshow events and during presentations.