eCommerce Web Design
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Successful Tactics for eCommerce Web Design
Suggest Pages, Offer Upsells, Serve Content
Consumers go to online stores to complete their intended purchase, but what other opportunities might be there for them and you? Allowing the ability to show related products and suggest things based of what a user is looking at can really add value to the experience. Any eCommerce site that wants to be successful should have search options, which suggest relevant pages, upsells and suggested products. Smart store owners will highlight particular product categories, and lead customers to items that will interest them.
Related Products or Services
Suggesting related products should be looked at as great customer service. When you show customers complementary products to what they have already purchased, you are encouraging brand loyalty. If another product on site will help enhance their experience, it is your job to help them realize it and tell them. If they do not buy everything they need from you, they are likely to visit another supplier to find the rest of what they are looking for. Showing customers products is a good idea, but encouraging a customer to show products to other people is a way to spread your awareness further. Give them easy options to share your site and products on their favorite social websites with the simply click up a button and show off their purchase. Then you are effectively turning customers into ambassadors for your brand.
Drilling Down With Product Filtering
Sites with more than a handful or products will need to allow users to filter products for a successful eCommerce Web Design. Product Filters make it easy for a customer to drill down to the exact items they need without spending unnecessary time sifting through your inventory. You can easily allow people to filter by all sorts of things such as: size, price, popularity, or color. The result is a customer who is confident they can find exactly what they are looking for.
The Devil is in the Product Details!
Information is a big resource for an eComemrce site to help a customer be certain on what you offer and how the products work. More information at their fingertips will encourage a customer to come back for future purchases. Writing product details for an eCommerce site can be tricky, but its important to be clear and concise and use language your audience can understand and relate to. There are also many opportunities to be had in product details to help your sites Search Engine Optimization as well. While you always want to give a customer the option to connect with your customer service team, a good eCommerce Website will be able to answer many important questions without ever having to pick up the phone or email you. Having to do those things will delay the purchase process, and increase the likelihood your customer will simply shop somewhere else while they wait.
Offer A Dynamic Shopping Cart Experience
The shopping cart experience is often overlooked to the detriment of your online business. Bad shopping carts account for more abandon purchases than anything else. Having a good experience when checking out can make a huge difference to a customer as they are finalizing their order with your eCommerce Store. A pleasant experience when checking out is vital to your success online. The best shopping cart will allow a customer to add items without leaving the shopping screen for example. They can see the number of items they have put in their cart, a subtotal and upsell information without ever having to leave the cart page. Consumers should be able to interact with a shopping cart even after they have finished selecting their purchases.
Flexible Shipping Options
Offering several different shipping options can be essential to a good experience on your eCommerece Website. Some people may want to pay more to expedite an order, while others might not be in a hurry and more eager to say some extra money for more products. Regardless, giving them options it key. A customer should be able to calculate their shipping costs early in the checkout process. Then they can evaluate their budget and compare it to the actual costs involved, and prevent them from abandoning a cart full of products because they think that you dropped hidden costs on them at the last second.
Consumers are understandably leery about leaving their credit card details with an unknown business, regardless of how great your products might be. To combat that fear, a company should send an email confirmation right after processing the payment and offer tracking information when the order is ready to ship. Communication is king, and being in the know will help those cautious consumers feel at ease. If there is an issue with the order, such as a stock problem, you should notify your customer right away and offer them some options to resolve the issue. Some customers are happy to wait on backorder, others might want a refund. The point it to communicate with them and ensure they are aware of the situation. Every customer deserves those options.
So What Makes A Successful Ecommerce Website?
- Every page must have clearly defined goals
- Clearly Show Contact Information
- Cultivate Brand Loyalty Everywhere
- Hassle Free Checkout Process
- 99%+ Server Up Time
A well thought out website has many pages and sections, each striving to achieve a particular goal or purpose. Following these steps will provide you with a Successful eCommerce Website. Identify the goals of each page for the reader immediately so they can quickly find the value of a given page. Some pages will act as transfer points to direct people to deeper information. Other pages provide that information about your product line. Product pages serve up the important information about a particular item, and drive the user to take action and buy. Once a customer gets to the shopping cart, they should already have all the information they need to complete their purchase.
Your audience needs a convenient way to get in touch with your company if they have questions or concerns that need addressing before they make a purchase. Good eCommerce Website Design offers a user several ways to get in touch with you to do this. This can include a contact form, phone number, email addresses, social media links or even onsite chat capabilities. Its important to answer query’s quickly to avoid losing a sale to indecision. Having an FAQ section is often a great way to make it easier to visitors to get answers to questions common questions without ever leaving the site or hindering their shopping experience.
One of the most effective ways to sell products today is Email Marketing. By actively gathering email addresses from your visitors, people who have expressed and interest and people who have made purchases you can start to build a database audience. You can then use that list of email addresses to engage in database marketing tactics to ensure you keep in touch with the people most likely to purchase and be loyal to your brand. Utilizing an eCommcerce Web Design, online business owners have a place for visitors to enter their email addresses so you can message them about all sorts of topics. Company News, Sales Information, Upcoming Events are just a few of the things you can discuss with your loyal audience. This tactic keeps your company at the top of their mind and on the tip of their tongue when thinking or talking about your industry or products. Emails ensure a potential customer doesn’t forget about you before they have a chance to try your products.
If your checkout process is to long or confusing, customers are less likely to complete a transaction. Its imperative that your eCommerce Website have a simple shopping cart experience for your users. It should make them aware of taxes and shipping charges early in the process. Provide options to help your customer to either have a reduced shipping cost or get products faster depending on their needs. The goal is to allow them to feel in control of their purchase. Coupon codes should have an obvious place to submit them prior to purchase, and the discount should be clearly reflected during checkout. Trust badges and security should also be very visible to help make a user feel confident in a secure transaction. Following these guidelines will help increase conversion.
Your website never sleeps. While your other employees are home in the evening, weekends or holidays your eCommerce website will still be hard at work for you. With that in mind, its vital to have a powerful hosting plan which not only ensures your site runs fast, but has a 99% plus up time. A hosting plan is vital to making sure the site stays live for your customers. Using a server that is unreliable or not tooled properly for eCommerce Websites is a recipe for disaster. Shopping carts are intense server tasks as nothing can be sorted directly on the site. We provide many levels of hosted servers to suit your needs. If you are just starting out we have economy plans, which may be sufficient.
As your business and traffic grow however, it will become necessary to consider a more powerful server solution. More traffic will put increased demand on your sites server, and a lack of power will result in conversion issues. So if you have a big bump in traffic on a smaller server, people may experience issues trying to complete transactions. This will frustrate your users and encourage them to shop elsewhere. Business owners should treat hosting power as a vital component to an online stores success and consider an appropriately powerful solution.
Tactics For An Effective Ecommerce Website
It is a relatively simply to get yourself up and running with an eCommerce Store. Attractive visitors and selling products effectively and efficiently is much harder. What ever you sell, there are many sites offering similar products, and it can be difficult for a business to help stand out in the crowd of competition. The steps below will help offer some tips on Designing an Effective eCommerce Store that will attract visitors and convert them into loyal customers.
Your site needs to be user friendly. Your eCommerce store should be clutter-free and simple to navigate. Tactics like dropdown menus and breadcrumbs are great ways to allow users to drill down fast to what they need. A constantly visible shopping cart will let a user know exactly what they have chosen, and what it costs. Did you know that by simply referring to your cart as “My Cart” or “Your Cart” you are more likely to make a user feel comfortable?
Don’t overwhelm visitors by cramming to much detail into small areas, as vital information might be skimmed over and missed. Product pages, for example, should clearly show an image, title, short description, price, availability and a listing of related products. To much detail here might only distract your visitor.
Your eCommerce Websites Layout, Colors, Styleguides and Branding should all be kept consistent across the board. Consistency is king in helping reinforce your brand and avoid confusion. A simple example it to make sure all your call-to-action buttons have a uniformed look to help train a user on where to click when they are ready. If you use different button styles, sizes, colors etc it will result in confusion and decrease sales due to the uncertainly your customers experience.
If you are new to online selling, evaluating major eCommerce sites and becoming familiar with best practice techniques is a great place to start. Large companies spend a lot of time and resources testing designs to determine what works and what doesn’t. Many techniques can be easily replicated for your own use but its important to tie those elements in with your own unique imagery and iconography. If this sounds like something you are interested in but not sure how to go about it, we can help.
Obvious prompts to move forward with the purchase process should be present at every turn on your online store. Its important to show a user how to take the next step towards achieving your goals. “Checkout”, “Add To Cart,” “Request More Info,” or “Pay Now” are a few examples. Its important to keep the amount of prompts minimal per page, usually one is all you need is one primary call-to-action. Secondary prompts can help if a customer is not ready to commit just yet, but you want to make sure you are not steering them away from a purchase because a secondary call-to-action distracts the user. Secondary offers are a great way to keep a user around for a longer period of time to experience your brand.
Strike while the iron is hot! Time is money, and online shopping has turned into a multibillion-dollar industry, and it has totally revolutionized how people make purchasing decisions. Everyone wants in, and an effective eCommerce design will ensure you get your share. Listen to customer concerns, look at shopping patterns and make decisions based off that data. Modify calls to action on pages that are highly trafficked to help act on that data.
Building a recognizable brand, and following the above tactics will help to create an effective eCommerce Website and draw more visitors that will in turn become customers. If you are not sure how to go about this process, we are very experienced and here to help.